The plan worked: approximately 736,000 visitors from 53 countries from around the world flocked to Hannover for the 21 days of the fair. Export contracts were signed and sealed to the tune of close to US$ 32 million.
Over the years, the event actually did become symbolic of the German economic miracle. As early as 1950, foreign exhibitors also took part in the event now known as "Deutsche-Industrie-Messe". In 1961, the name was changed again: "Hannover-Messe" makes it immediately clear how proud the city was of the role it played in the postwar industrial upturn – a pride which remains intact to this day.